"The economy, stupid"

The issues that matter to voters and politicians

By Erin Mathews. Election Watch Journalist

This election some of the fiercest competition between the two major parties has been the duelling over their respective 10-year plans/blueprints for the economy.

“The economy, stupid” – the catchphrase popularised by Bill Clinton's successful 1992 US Presidential campaign – holds true for Australian politicians and voters in 2016. 

Data from Vote Compass, in partnership with the University of Melbourne and the ABC, show the economy is the main issue voters care about.  

However, when we drill down into the data about the big issues, we find the electorate is fiercely divided along party and generational lines. Watch this short video to get the full picture:

Image credit: Ben Hosking/Flickr


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