Victorian election: Which party has the best slogan?

By Dr Marcus Phipps
Senior Lecturer in Marketing in the Faculty of Business and Economics

Every election, political parties create a new slogan to set the tone for their campaigns and attract voters. It's both a war cry and call-to-action and seeks to represent as many constituents as possible.

In the lead-up to the November 24 Victorian state election, Dr Marcus Phipps has examined the campaign slogans of the Labor, Liberal, Nationals and Greens parties and analysed their effectiveness.

Which party has the best slogan?

Dr Phipps has come to the conclusion that Labor's “Delivering for all Victorians” is the clear winner.

"It is effective as they can support this key message by pointing to their tangible outcomes in infrastructure and is simple enough to spread through all their communications," he said.

Banner image credit: Flickr/rhodesj


politics; election Politics; Election

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